Interview: Author Anne Janzer on her book, The Writing Process Getting Your Brain in Gear






Today we have a very special guest

Professional writer and author

Anne Janzer!








Anne is the author of the stunning books, The Writer’s Process: Getting Your Brain in Gear and Subscription Marketing: Strategies for Nurturing Customers in a World of Churn.




“I am part of everything that I have read.” -Theodore Roosevelt










Janzer headshot small low res


Anne Janzer is a marketing consultant and professional writer with more than 20 years of experience working with high tech businesses. Her clients include software industry giants, fast-moving tech start-ups disrupting the status quo, and clean tech companies trying to change the world.

Anne has worked with over a hundred technology businesses, from industry giants to innovative start-ups, helping them articulate positioning and messaging in crowded markets. In her consulting career, she has collaborated with serial entrepreneurs, industry thought leaders, and technology pioneers pushing the boundaries of what’s possible. As a ghost-writer for corporate executives, her work has appeared in dozens of industry publications and blogs, including and the Sand Hill blog.

In addition to her own blog on subscription and content marketing, she contributes guest posts to many many technology and marketing blogs, including Business2Community, Social Media Strategies Summit blog, Marketo and Zuora blogs, Crowded Ocean, and others. Anne has an established and growing author platform, including an email list, blog, and expansive social media presence. She is a graduate of Stanford University.

Connect with Anne on twitter @AnneJanzer, see her website at, and follow her blog.







Let the games begin



*What did you study in college?

I was an English literature major at Stanford.



*Why did you choose that particular degree?

I chose the English major because, as a lifelong reader, I knew that would always, no matter what, want a literature class on my schedule every term. I realized that with careful planning, I could complete the English major, leaving myself open to explore other subjects. I almost did a double major in Human Biology, which at Stanford is an interdisciplinary major combining the hard and soft sciences. But after completing the core work, I ran out of steam in designing a personalized major. Instead I took classes in journalism, computer science, and psychology. I’m a strong believer in the value of a liberal arts education!

Wonderful. Education can shape us in so many ways.


*Who or what were your early influences that led to a writing career?

I come from a family of readers and writers. I had always imagined myself as a writer, since the time I was young.

Your imagination was right on target.


*After college why did you go into writing for tech companies and marketing? 

My first job out of college was at Stanford, working in the administrative computing group as a technical writer in a group of systems programmers. Being able to understand and write clearly about technology is a useful skill, particularly in Silicon Valley. Like many English majors, my career was more of a wandering journey than a clear linear path. I moved into product marketing at a startup, and then took off on my own as a marketing consultant/writer.

Nice. That would prove to a very useful skill in the silicon valley! 


*Give us a summary of your book and why you decided to write it.

The Writer’s Process is about the inner game of writing – matching the stage of the work to the way that your brain operates to be more productive and creative. I’ve spent many years as a professional writer figuring out the ways that I work best. Reading research about focus and creativity, suddenly those methods started making sense from a cognitive scientific standpoint. That inspired me to dig in and analyze the process. I wrote the book because I truly believe that a better understanding of the inner craft can help writers of all levels have more fun and success with their work.

Well, I’m certainly glad that you did. This book had a major impact me. On the seeking and understanding of my own process. It’s very easily one of my favorite craft books of all time. See, all your hard work paid off. Come to think of it, this book seems to be a culmination of years of writing experience. Now it’s in print and ready for consumption. Thanks!




Brain activity
You’re brain on writing…




Writing is the painting of voice. – Voltaire

*What were your favorite parts in writing it?

I loved researching not only the science, but also the practices of other authors and writers. It’s fun to realize how much all writers have in common. Plus, there’s something very “meta” about writing a book about the writing; it gave me the opportunity to refine and tune my processes.

I think writing is both a collective and highly individualized art. We don’t exist or work in a vacuum. We’re influenced by those around us. The literary culture of our time leaves a remarkable footprint on society. Writers of every generation run, then pass the baton down to us.

The issue of their process, imagination and approach to writing leaves an indelible imprint on our souls. We seem to assimilate these ‘imprints’ into our own process, until we become a work of art ourselves. But when we learn, accumulate, express ourselves through our own process, we discover that it still bears a unique flavor. For when the flow strikes and flows through the artist, it takes on the sediment of the individual.






….Then go edit them ~Benjamin Thomas



*What did you learn from writing it? Or has it affected your craft?

Writing the book has definitely made me more disciplined about my own process. For example, now I notice when I am tempted to skip a step and short-cut the full end-to-end writing “recipe” to save time. I’m more intentional about incubating ideas and problems. When I recognize the Imposter Syndrome or run into other problems, I have defenses ready.

This is great. I always enjoy how others have adapted their own process. Having an understanding is critical, however discipline seems to be largely underrated in my opinion.

Second, the fact that we can change and adapt this process tells me that it’s extremely malleable. Sounds like a special piece of clay doesn’t it? I know in pottery clay can take on many forms, possibly thousands. It all depends on the hands that shape them.








*Tell us about the relationship and potential collaboration between the Scribe and the Muse.

The book describes two different mental systems that all writers rely on. The Scribe is my name for the intentional and hard-working writer, while the Muse refers to intuitive, creative processes.

I love this! Scribe is a great name by the way. Thumbs up. The Scribe resembles a type A, control-freak-businessman, while the Muse is much like a mysterious laid-back teenager with a mind of its own. But the two must learn to work seamlessly together as a team.




                                    No hard feelings, eh?

                             (photo credit Angelos Ntinas)



*In your book you label the Scribe and Muse in order to point out the intentional and intuitive mental processes. 

It’s a useful fiction, a way to frame the complexity of different inputs that go into writing. All writing depends on both systems; you need focus and discipline to work. But you also need the ability to summon thoughts and ideas and to make connections that bring your subject to life. Productive writers learn how to hand off the work between the two mental systems.

I think this statement sums up my enjoyment from the entire book actually. It’s extremely enlightening to realize that they’re two; but not diametrically opposed mental systems, and in order to be productive we must learn how to “hand off” the work between the two. Powerful.




*Can you tell us more about open attention and focus and how they relate to our writing?

Focused attention is how we get the work done, blocking out distractions to write, research, or revise. In contrast, open attention is what happens when we do something that doesn’t require dedicated focus. We experience open attention when taking a walk or doing everyday tasks that are somewhat automatic.

Knowing about the nuances of attention is quite an eye opener. We must master both to tap into better productivity as writers. No wonder so many people get writer’s block. Too much dedicated focus and not enough open attention. The Scribe dominates the relationship and the Muse retreats to who knows where.



~Don’t bully the muse. Give it some room to fly high and mighty. -Benjamin Thomas




*You said something very critical about moving between the two systems of Scribe and Muse by directing our attention. This seems to be a somewhat voluntary gateway; through which we can toggle back and forth between the two systems, or writing minds. 

Exactly! Using the metaphor of the two mental systems, the Scribe operates in a state of focused attention, while the Muse appears when we’re in open attention. Perhaps the Muse is always there, but we only hear it in states of open attention. To hand off work between these systems, you need to be able to focus intently, and then let go of focus. Spend time writing, then time “not-writing.”

This is amazing every time I hear it. The intentional mental process and the intuitive mental process. Then learning how to utilize the gateway between the two to get our best work done. 





              open attention 




*Speak about the benefits of open attention.

When we’re in open attention, the Scribe is not managing our thoughts, and the Muse has a chance to contribute, to process unrelated thoughts and come up with interesting ideas.

In this section you tell us that we connect to the Muse through open attention. I’ve never heard this before. That’s so cool!

The cool thing is that this really works! When you need creative input on a problem, queue it up in your head, and then seek out a period of open attention. Here’s an example: a client was looking for a metaphor for a complex technical topic. I was drawing a blank. So I thought about it intentionally, then walked to the gym, worked out, and returned home. In the process, I kept bringing my thoughts back to the problem. I ended up with a number of creative approaches. The Muse is present in the background, ready to contribute when you invite its input.

This is AWESOME. “We connect to the Muse through OPEN ATTENTION. This is the key!








*Speak to us about how to achieve a state of flow and what that means.

You marvelously explained how this is the result of the two writing selves working together in a fluid process, the productive and creative. 


Flow is that ideal writing state, when you lose yourself in the work. It makes the work fun and worthwhile.

Using the Scribe and the Muse analogy, the two are working together side-by- side in a state of flow.

You cannot force flow to happen, but you can set up an environment in which it is more likely to occur. The Muse is easily distracted, so remove potential distractions or interruptions. Find a place you can focus and start working. If you hear yourself criticizing or critiquing as you work, try to silence the inner critic. Think about the work, not yourself, and keep going.

This is the ultimate benefit. When we achieve a state of flow by the productive work between the two mental processes. One major takeaway for me is learning how to go from the focused intentional state to the open attention intuitive one by learning how to direct our attention. To me, this is the real key of achieving balance, utilization, and producing an ecstatic state of flow. EPIC. 







This is your brain while writing in a state of flow…









~But don’t feel bad when you have to turn off the faucet…Benjamin Thomas




Can you give a brief rundown of the 7 steps of the writing process?


Sure, these are my 7 steps. I try to schedule time for all of them. You might vary the steps, but the idea is to schedule for each phase, and bring the right system to the task at hand.

1. Research (both internal and external)

2. Incubate the ideas – give the Muse a chance to contribute

3. Outline or structure

4. Write the first draft – ideally finding a state of flow during drafting)

5. Rest before revising

6. Revise, edit and proofread

7. Publish!


Excellent, but in order to get the full affect please get the book!  The Writer’s Process: Getting Your Brain in Gear.






~The WORST thing you write is BETTER than the BEST thing you DID NOT WRITE.-Unknown









~I’ll write until the sky fails and the ink runs dry. But the sky is firm, and the heart’s well is deep. ~Benjamin Thomas





Don’t hold back, take off your gloves and put up a fight.





Every writer’s legacy resides in the written word. It comes alive when you read it.








Benjamin Thomas



3 thoughts on “Interview: Author Anne Janzer on her book, The Writing Process Getting Your Brain in Gear

    1. Hey Sherrie. Really all the thanks goes to Anne for putting together such a masterpiece. It really opened my eyes. A lot of our struggles stem from simply not knowing what goes in our heads. But realizing there needs to be a balance between the Scribe and muse is great.

      Liked by 1 person

  1. But Benjamin put it so well: “don’t bully the Muse” – it’s all about treating the Muse with respect. Thanks for this interview, and for the comment, Sherrie.

    Liked by 2 people

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