Strangers to Superfans. Book Marketing With David Gaughran

IT’S TELEVISION TUESDAY!

 

 

 

Vintage television concept. Stack of retro tv set on green backg

 

 

 

Strangers to Superfans. Book Marketing With David Gaughran

 

 

 

 

 

 

Strangers to superfans image

 

 

From the author of Let’s Get Digital and Let’s Get Visible, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.

*Learn the five stages in the Readers’ Journey.
*Identify where your blockages are and how to fix them.
*Optimize each stage to increase conversion.
*Boost sales by making the process more frictionless.
*Build an army of passionate readers who do the selling for you.

It’s not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it’s crucial to determine why they liked your book enough to finish it… but not sufficiently to recommend it to their friends.

The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.

 

Amazon | Goodreads | Website

 

 

 

What did you take away from this interview? Tell us in the comments!

 

Benjamin Thomas

@thewritingtrain

http://www.mysterythrillerweek.com

 

 

 

 

 

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Book Marketing Tips: How To Sell Books With Social Media

IT’S TELEVISION TUESDAY!

 

 

Movie theater image

 

 

 

Book Marketing Tips: How To Sell Books With Social Media

 

 

 

 

How do you utilize social media as an author? Tell us in the comments!

 

 

 

Benjamin Thomas

@thewritingtrain

Mystery Thriller Week

 

 

MTW Main banner April 2018

 

 

 

Books & Blurbs: March 15, 2018

Books and Blurbs March 15

 

 

BOOK AND BLURBS MARCH 15, 2018

 

I know where you live Pat Young

 

 

 

Penny believes she’s being watched. Yet no one should know where she lives.

Penny seizes the chance of a new life for her family when her husband is offered a job in Europe.

At the airport they meet charming Sophie, fluent in French and looking for work as an au pair. Penny, struggling to cope in France, offers Sophie a job and she soon becomes an important part of the family’s life. But Sophie is hiding something.

Then Penny’s toddler son, Ethan, is abducted and an international hunt for the child begins. The police beg Penny and her husband to take part in a television appeal but the couple refuse. Unknown to the police, Penny and Seth have new identities and are determined to lay low and protect them. But it may be too late for that.

Who has taken Ethan and why?

Are the couple’s true identities linked to the abduction?

And who has been watching them?

To save her son Penny may have to put her own life on the line

 

 

Blurb rating 8/10

 

Yes. I decided to rate blurbs, why not?

This book sounds very interesting.  It sounds shrouded in mystery, suspense and secrets. That sounds like a recipe for a good book! You have a family with a hidden past, hidden identities, in the midst of troubling circumstances leading to an uncertain future. I”m hooked.

 

 

First chapter impression…

 

First impressions are everything, right? I love where this story begins. A couple with an unspoken past that required witness protection involving the FBI. They went as far as getting new identities, so you now its gotta be pretty bad. So it makes you wonder. What happened to them? But that wasn’t even the first impression.

Penny, seems paranoid about someone watching her at every turn. Why is she paranoid? Who is watching her, and why?

Then they meet Sophie at the airport on the way to France. Right away I’m thinking who is the “Sophie” character. She’s already on my radar for a shady person.

This was a great lead in for the first chapter!

 

 

 

********

 

 

 

Rattle US cover

 

 

On still nights, when the curve of a winter moon is smudged in the flow of the River Quaggy, the dead clamor for him. And sometimes he coaxes the living to join them. To other people, his victims might be mere medical oddities. To him, they are fascinating specimens, worthy of display. Above all, he is a collector, eager for recognition even as he hides in the shadows.

Detective Sergeant Etta Fitzroy is the first to recognize the connection between the disappearance of a young girl and a cold case that almost cost her the career she’s sacrificed so much for. A faceless psychopath is walking the streets of London, tantalizing the authorities with clues, taunting them with his ability to spirit his victims out from under their very noses.

Better than anyone, Etta Fitzroy understands loss. But this is one contest she will win if it kills her . . .
 

 

 Blurb Rating 10/10

 

Now that’s how you do a blurb! The first section poetically reveals the mysterious antagonist lurking in the shadows. By reading it you can sense his uniqueness, M.O., and ambition for recognition. Excellent.

Every serial killer requires a hard nose detective, and that sounds like Detective Sergeant Etta Fitzroy.  I like the fact that this has a female lead. intriguing indeed.

 

First Chapter Impression…

 

The first chapter was juicy! Fiona Cummins is quite poetic in her delivery and has a great command of the language. Her sentences flow nicely leaving you wanting more. I loved the use of metaphors to reflect the nature of the predicament of the family.  A lot is revealed in such a short chapter.

 

 

*********

 

 

 

Let me Lie

 

 

 

The stunning new novel from Clare Mackintosh, the international bestselling author of I Let You Go and I See You.

The police say it was suicide.
Anna says it was murder.
They’re both wrong.

Last year, Tom and Caroline Johnson chose to end their lives, one seemingly unable to live without the other. Their daughter, Anna, is struggling to come to terms with her parents’ deaths, unwilling to accept the verdict of suicide.

Now with a baby herself, Anna feels her mother’s absence keenly and is determined to find out what really happened to her parents. But as she digs up the past, someone is trying to stop her.

Sometimes it’s safer to let things lie….

 

 

Blurb Rating  10/10

 

I’m totally loving this blurb!

The police say it was suicide.
Anna says it was murder.
They’re both wrong.

How can you not love that? Isn’t it striking?

Need I say more? Even in the blurb, nothing is as it seems. You can tell this is extremely suspenseful. Can’t wait to read this one.

 

First Chapter Impression…

 

Very fascinating first chapter! I love how she begins this book. A person flirting with death, or decision that might lead to it at the slightest misstep. The person speaking then turns their attention to their loved one, conversing back and forth in romantic tones. Who will die first? It doesn’t say who is speaking but we can infer it’s Anna’s parents based upon the blurb. Tom and Caroline Johnson. Impressive beginning.

 

 

********

 

 

 

 

The Plea Steve Cavanaugh

 

 

“Rip-roaring legal thriller…Twisty, bloody, and convincing.” —Ian Rankin
An innocent client. A wife in jeopardy. Who will take The Plea?

When billionaire David Child is arrested for the murder of his girlfriend, Clara, the FBI believes they can get him to testify and take down a huge money laundering scheme.

Con-artist-turned-lawyer Eddie Flynn is given the job: persuade David to plead guilty and give the agents the evidence they need. If Eddie can’t get David to take a plea bargain, the FBI has incriminating files on Eddie’s wife – and will send her to jail. But David swears he didn’t murder anyone.

The evidence overwhelmingly shows that David killed Clara: the security video showed no one else entering their apartment, the murder weapon was in his car, and he was covered in gunshot residue he can’t explain. Yet as the FBI pressures Eddie to secure the guilty plea, Eddie becomes increasingly convinced that David is telling the truth.

With adversaries threatening, Eddie has to find a way to prove David’s innocence and find out if there’s any way he might have been framed. But the stakes are high: Eddie’s wife is in danger. And not just from the FBI…

The Plea is a locked room mystery from Steve Cavanagh, the author Nelson DeMille compares to John Grisham, Scott Turow, and Brad Meltzer.

“The Plea is one of the most purely entertaining books you’ll read this year. It’s a blast.”
—John Connolly, bestselling author of the Charlie Parker novels

 

 

Blurb Rating 10/10

 

From reading the blurb you can tell the plot is rich in detail, dilemma and complexity. I think I was hooked even half way through. It’s a winner. Steve Cavanagh is one of the new authors I’ve found that I can’t wait to read!

 

 

First Chapter Impression…

 

Even the first sentence is packed with intrigue, and it’s only the prologue! This is going to be a gritty legal thriller full of conflict, tension and moral dilemmas. Juicy, juicy, juicy. Hooked! Definitely recommend this one. I only read the prologue and was so excited had to stop and write something.

 

 

 

 

 

 

 

 

An Introduction To Aerio With Ruth Jones

IT’S TELEVISION TUESDAY!

 

 

televsion fantasy

 

 

 

An Introduction To Aerio With Ruth Jones

 

 

 

 

Ruth Jones is the Director of Business Development at Ingram Content Group and is currently working on developing Aer.io.

An introduction to Aer.io and why authors should know about it Selling books direct from your site using Ingram’s catalogue and http://www.Aer.io

 

 

Indie authors what do you think? Tell us in the comments!

 

online-marketing-1246457_960_720

 

Benjamin Thomas

@thewritingtrain

www.mysterythrillerweek.com

How To Write A Marketing Plan For Your Book

IT’S TELEVISION TUESDAY FOLKS!

 

Stylish retro TV. More TV in my portfolio.

 

 

 

 

How To Write A Marketing Plan For Your Book

 

 

 

Do you have a marketing plan? Tell me in the comments!

Benjamin Thomas

@thewritingtrain

http://www.mysterythrillerweek.com

http://www.audiospy.wordpress.com

Author Leslie Tentler & the Rarity Cove Series

 

Welcome sign

 

 

Please welcome Author Leslie Tentler!

 

 

On the red carpet photographers take pictures of the actress

 

 

 

ABOUT LESLIE TENTLER

Leslie Tentler is the author of six novels, including BEFORE THE STORM, LOW TIDE, FALLEN and the Chasing Evil Trilogy (MIDNIGHT CALLER, MIDNIGHT FEAR and EDGE OF MIDNIGHT). She was a finalist for Best First Novel at ThrillerFest 2012, and is a two-time finalist for the Daphne du Maurier Award for Excellence in Mystery and Suspense. She is also the recipient of the prestigious Maggie Award of Excellence. A native of East Tennessee, she currently resides in Atlanta with her husband, standard poodle and three aloof cats.

 

 

Tell us about Rarity Cove and what bearings it has on the story.

Setting is such an important piece of any story. It sets the atmosphere and builds the mood. I first introduced readers to Rarity Cove in Before the Storm (Rarity Cove Book One). It’s a fictional seaside town about forty minutes outside of Charleston, South Carolina. It’s a small tourist town and quite idyllic, with a quaint downtown with centuries old live oaks in the square and the ocean boardwalk nearby. Rarity Cove is best known for the St. Clair, which is a four-star resort hotel that has been run by the St. Clair family for generations.

 

 

 

Before the Storm

 

Goodreads

 

 

 

What’s the St. Clair family like? 

I strongly recommend reading Before the Storm before moving on to Low Tide (Rarity Cove Book Two) in order to truly get to know the St. Clair family and especially to understand the dynamics between Mark, the eldest St. Clair sibling and the hero in book one, and Carter, the younger brother who is the hero in book two.

The St. Clair family is considered to be “old money” in the small Southern town, and Mark, who is head of the St. Clair hotel, is a business and civic leader. In book one, Carter is sort of the prodigal son who has returned to Rarity Cove while on hiatus from the soap opera he stars on in New York City. He and Mark have a bit of a contentious relationship, and the reason as to why is revealed in Before the Storm.

In Before the Storm, you’ll also be introduced to Mercer, the youngest St. Clair sibling and only daughter, and Olivia, the family matriarch, who is a socialite and a bit of a meddler in her family’s personal lives. You’ll visit all these characters again in Low Tide.

 

 

Who is Carter St. Clair?

When you first meet Carter in Before the Storm, he is an actor on a soap opera in New York City, still on the cusp of superstardom. At the end of that book, his career has taken off in a big way, and you’re just beginning to get a glimpse of his trajectory to fame.

Low Tide begins three years later, and Carter is now an A-list Hollywood leading man, very much in demand. But then the unexpected happens. Seriously wounded in his LA mansion by a deranged stalker, he leaves the glare of Hollywood and returns home to Rarity Cove to recuperate, both physically and emotionally.

A few readers mentioned to me they initially had qualms about reading Carter’s story in Low Tide, since he was a bit of an antagonist to Mark in Before the Storm, at least until the two brothers finally buried the hatchet over something that had happened years earlier. But those same readers have told me how much they ended up loving Carter in book two. Carter has matured quite a bit and the nearly fatal stalker attack in particular has forced him to really take a hard look at his life and the kind of man he wants to be.

 

 

 

Low Tide

 

Goodreads

 

 

 

Introduce us to Quinn Reese.

Quinn Reese is a physical therapist who has returned to her mother’s home in Rarity Cove after fleeing her soon-to- be ex-husband, a professional football player in San Francisco. Currently out of work, she receives a lucrative offer from the St. Clair family to work with Carter. But Quinn has her own personal history with the St. Clairs, and with Carter in particular. Mark talks her into working with Carter since he has been resistant to other physical therapists so far. Mark believes Quinn won’t be intimidated by Carter’s fame, since she was married to someone famous herself. Quinn is reluctant, but needs the money to truly get a fresh start on life.

I really enjoyed writing Quinn—she’s smart, good at her job, and empathetic. She’s also a vegetarian, a dog lover and a yoga enthusiast. But while she seems like she has it all together on the outside, on the inside, she’s kind of a mess and keeping some pretty big secrets that spill out over the course of Low Tide.

 

 

 

Top Secret

 

 

 

What was your experience like writing Low Tide?

Low Tide was my first foray into writing a continuing series. Both Before the Storm and Low Tide are also my only books that aren’t high-stakes, law enforcement oriented thrillers. I enjoyed revisiting the characters I’d created in Before the Storm in Low Tide.

 

 

Who is your favorite character?

With this series, it really is Carter. I had a lot of fun making him a bad boy in Before the Storm, and then knocking him off his throne in Low Tide. At the beginning of Low Tide, Carter is in pain, he’s depressed and he’s really struggling with the “new normal” in his life after being so seriously wounded. Until Quinn’s arrival, he’d lashed out against physical therapy, but Quinn isn’t having any of his attitude. At the point that Carter realizes he’s falling for Quinn, he really has made a 180-degree turn from the man he used to be. Carter has been a “ladies man” his whole life—his looks, the St. Clair money and later, his fame—always allowed him to have his choice of women. Having him realize that ordinary Quinn is actually someone quite special, someone he wants to protect and cherish, was fulfilling for me as a writer.

 

 

If you could be any character in this book who would it be?

Quinn, definitely. Who wouldn’t want to be the heroine in her own book? 😉

 

 

Successful Superwoman

 

 

 

LOW TIDE (Rarity Cove Book Two) BACK COVER BLURB

Hollywood leading man Carter St. Clair had it all—until a brutal stalker attack nearly takes his life. Seriously injured, he returns to his hometown of Rarity Cove, South Carolina, to recover in private, his outlook on fame forever changed by someone claiming to be his “number-one fan.”

Physical therapist Quinn Reese fled San Francisco to be free of her soon-to- be ex-husband, professional football player Jake Medero. Staying at her mother’s house in Rarity Cove seems like her only option until she can get back on her feet financially. When the St. Clair family makes her a lucrative offer of employment, Quinn sees the potential for starting over, even if it means working with Carter, who broke her heart years ago. As Carter heals under Quinn’s care, a fragile bond forms between them. Carter also recognizes a parallel between his own stalker and the possessive pro baller who considers Quinn his property. But even as Carter steps into the role of Quinn’s protector, another dangerous storm is brewing…one for which neither of them is prepared.

 

 

 

connected network

 

 

 

CONNECT WITH LESLIE ONLINE:

Website | Facebook | Twitter

 

 

Leslie Tentler headshot

 

 

 

BUY LINKS:

LOW TIDE is the second book in the Rarity Cove series, so we recommend reading

BEFORE THE STORM first. Low Tide is available at the following retailers:

Amazon |Barnes &  Noble | iBookstore |Kobo

BOOK RECOMMENDATIONS WITH SASHA ALSBERG

IT’S TELEVISION TUESDAY!!

BOOK RECOMMENDATIONS WITH SASHA ALSBERG

 

 

 

Stylish retro TV. More TV in my portfolio.

 

 

BOOKALICIOUS BOOK HAUL!

 

 

 

 

What are you reading this month? Tell me in the comments!!

Benjamin Thomas

@thewritingtrain

http://www.mysterythrillerweek.com

KNOLL: The Last JFK Conspiracist  By Stephen Hillard

 

KNOLL: The Last JFK Conspiracist

By Stephen Hillard

 

 

 

Knoll

 

 

Q&A with Author Stephen Hillard

 

 

Q&A

 

 

 

1.  What led you into writing from your other fields of interest?  

Writing is one of those things that, if you want to do it, I suggest don’t hesitate and delay.  I did both for a long time and regret it.  Even a few pages here and there will keep one from abandoning it.  In my case, other, very important things in life crowded it out, but it was always there.  So a few years ago I decided I couldn’t live with myself if I didn’t take the risks and jump in.

As for KNOLL, I’m with the majority of Americans that still believe JFK was murdered as the result of a conspiracy.  Some things nag at you, itch until you have to scratch and open them so they can be treated and healed.  For me, the itch was the assassination of JFK.  It got worse as I pondered over the years how something that momentous, that public a spectacle, could remain obscure and unresolved. Growing up in Louisiana with friends whose fathers were “made men” in the Mob, my brother playing in the band at the club secretly owned by Mafia Kingpin Carlos Marcello, my father as night manager at the downtown Shreveport hotel where vice was part of the room service, all went into the soup.  Teaching inmates at Rikers Island helped me understand how little ever gets known about murder.  My career as practicing lawyer (including as a lobbyist in Washington, D.C.) helped me understand how things “off the record”, hidden from public view, can determine so much of what we call history.    The healing balm was writing a story based in very substantial part on true facts, including references to Dalton Trumbo, the Academy Award-winning, blacklisted Hollywood screenwriter who first had the nerve to write a movie (Executive Action) about the assassination conspiracy.  I wanted to explore how the mystery might (or might not) still be resolved in this twilight era of the last active JFK conspiracy activists.  So all my other fields of interest contributed to this story.  





JFK

 





2. How does writing compare to your previous work experience?  

I confess, I treat writing much like a fascinating legal case or business project, with the same level of passion and discipline and attention to research that I would apply to an entrepreneurial investment or a legal case.  I get “into” of all those and want to see each of them through.  Inspiration and a creative muse are the fun part.  

3. Who is Bus McIntyre?  

Bus is me in an alternative universe.  He has doubts, he struggles to get his bearings in a universe of errant stars and uncertain tides.  He is driven to know that which is probably unknowable — in this case the truth behind the murders of his father and JFK.  Yes, like Bus, I ride a Harley.


4. The plot for Knoll is very intriguing. Why did you choose this particular one?  

Depending on your source, KNOLL is somewhere between the 4,000th and 40,000th book on JFK. It is, however, one of a relative short list of fictional treatments (including movies, comics, and songs)  of those events.  It is the only one set self-consciously in this moment where the “last of the JFK conspiracists” are fading away, perhaps sealing the fate of the matter as one of the great cold cases of history. It also recognizes that the case just might still be solved.  If intelligence resources at the level that were applied to find Osama Bin Laden were applied to this case, plus a lucky break or two of new facts, the unravelling thread might well be pulled from the tapestry of mystery. That is the world into which the two key characters, Banner McCoy, the Millenial NSA fugitive, and Bus McIntyre, the Bilbo Baggins of the JFK Mystery, find themselves. Of course, there are forces out there, living and dead, that will fiercely protect those secrets.





conspiracy WORD RG





5. Tell us about your experience in researching this book. 

What great fun!  Of course, the book is a work of fiction, and I have taken liberties in names, places and events.  Behind those, I read much of the JFK literature, researched all the historical characters and places — Carlos Marcello, Elvis, Dalton Trumbo, Bossier City — and revisited all of the sites in the story.


6. What was the most enjoyable part in writing Knoll?  

My favorites were writing the too-brief character of Banner McCoy, along with Bus’ journey on his bike to find the truth about himself and these murders, plus the final stalk in the canyon lands near Grand Junction, Colorado.



 

7.  What was the most challenging?  

Writing the too-brief character of young Banner McCoy.  My kids helped me a lot with that.  More important, Banner will be a key character in a sequel that takes all the events in KNOLL for a speed ride into a higher political dimension.



Amazon | Goodreads

 


Thanks Steve!!!



BOOKS AND BLURBS: WHO A novel of the near future by Karen A. Wyle

 

 

Pages and glowing letters flying out of a book

 

 

 

 

BOOKS AND BLURBS

 

WHO A novel of the near future

by Karen A. Wyle

 

 

 

 

WHO

 

 

 

Goodreads

 

Have they changed their minds? Or have their minds been changed?

Death is no longer the end. Those who prepare, and can afford it, may have their memories and personalities digitally preserved. The digitally stored population can interact with the world of the living, remaining part of their loved ones’ lives. They can even vote.

But digital information has its vulnerabilities.

After the young and vital Thea dies and is stored, her devoted husband Max starts to wonder about changes in her preoccupations and politics. Are they simply the result of the new company she keeps? Or has she been altered without her knowledge and against her will?

And if Thea is no longer herself, what can they do?

 

 

 

 

virtual-reality-1802469_960_720

 

 

 

 

 

 

*How did the concept of this book develop?

I’ve been aware of the concept of digital survival after corporeal death since reading Frederick Pohl’s Heechee Saga, if not before. Following all the public discussion of hacking computer files, I eventually thought of the possibility that digital personalities and memories could be hacked.

This is definitely a scary thought! I’ve read some of Ray Kurzweil’s writings along this line. Cool, but scary. 

 

 

 

 

hacked

 

 

 

 

 

*Tell us about the main character, Thea. 

Thea is a tough and assertive young woman. She’s very creative but also analytical. In the latter respect, she takes after her mother, though the two of them disagree on politics. (Thea leans libertarian.) I wouldn’t call her a romantic, though she is deeply in love with her husband Max. She has a big appetite for experience and sensation.

She sounds like someone I’d like to meet! Thea is also a nice name 🙂

 

 

 

*What is the setting like in WHO?

There are two basic settings: the “real” or corporeal world, and the digital environment LiveAfter provides its clients. The latter lacks variety and interest, though this may be corrected eventually. I tried to create a contrast between the vivid sensory detail of our world and the digital alternative.

I believe settings matter a lot in stories to cement the reader and deepen the storyline. This one sounds marvelous!

 

 

 

 

*Tell us about the technology employed in your book. 

Clients are given a liquid filled with nanoparticles that travel throughout the nervous system. They are then put through very detailed scans that rely on the nanoparticles to map neural pathways and connections. That data is used to create virtual files of the client’s personality and memories. After the initial baseline data collection, clients can come in for subsequent scans to update their files.

It’s amazing what they’re able to do with nanoparticles. What will they come up next! 

 

 

 

 

 

Nerve cell

 

 

 

 

*Can you tell us something about WHO that we wouldn’t know by reading the book?

You wouldn’t know about a disgusting slob of a hacker who figured in the story until fairly late in the revision process.

You might not realize how much I didn’t already know, and had to learn, about federal court procedure in general and class actions in particular.

You might not know how much of the plot I made up as I went along. I’m what some writers call a “pantser,” meaning I fly by the seat of my pants – at the rough draft stage at least — rather than planning ahead in detail.

Learning is always a good thing, eh? That’s one thing I like about reading and being a writer—You get to learn all manner of things. 

 

 

 

*What did you learn from researching the technology?

One of my beta readers, who’s an expert on software and related technologies, educated me about what machine-generated code would look like and how it would differ from code a human would write. He also shared with me a few basics about subroutines.

Wow. I didn’t know machine generate codes at all. That’s amazing. 

 

 

 

 

code

 

 

 

 

*Do you think there’s a  futuristic possibility of digitizing memories and personalities?

Assuming no catastrophic descent into a pre-technological era, I’d call it (pun intended) a virtual certainty.

Yikes! Digitizing memories or personalities definitely hard to fathom at this point, but I wouldn’t be surprised when we get there!

 

 

 

 

memories

 

 

 

 

THANKS

 

 

 

Connect with Karen!

Goodreads | Website | Facebook |

Amazon

 

 

 

Thanks for riding the Train folks!! Don’t be a stranger!

 

 

 

Waving bye

 

 

 

 

Benjamin Thomas

@thewritingtrain

http://www.mysterythrillerweek.com

How To Make A Million With Your Books With Dean Crawford

SMILE IT’S TELEVISION TUESDAY!!

 

 

Television Tuesday B

 

 

 

 

 

How To Make A Million With Your Books With Dean Crawford

 

 

 

 

 

 

How do you market your books? Tell me in the comments!

Benjamin Thomas

@thewritingtrain

http://www.mysterythrillerweek.com