IT’S TELEVISION TUESDAY!
Strangers to Superfans. Book Marketing With David Gaughran
From the author of Let’s Get Digital and Let’s Get Visible, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.
*Learn the five stages in the Readers’ Journey.
*Identify where your blockages are and how to fix them.
*Optimize each stage to increase conversion.
*Boost sales by making the process more frictionless.
*Build an army of passionate readers who do the selling for you.
It’s not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it’s crucial to determine why they liked your book enough to finish it… but not sufficiently to recommend it to their friends.
The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.
What did you take away from this interview? Tell us in the comments!
IT’S TELEVISION TUESDAY!
An Introduction To Aerio With Ruth Jones
Ruth Jones is the Director of Business Development at Ingram Content Group and is currently working on developing Aer.io.
An introduction to Aer.io and why authors should know about it Selling books direct from your site using Ingram’s catalogue and http://www.Aer.io
Indie authors what do you think? Tell us in the comments!
I’ve been waiting for a book like this!
Writing your book is just the beginning of a long journey. Especially in today’s new age of mass publishing. There’s probably more writers in the market today than ever before. Which makes it even more critical to be educated on what to do after your book is published. In order to be successful authors we need more than just knowledge of publishing. We need to continually learn how to effectively market and promote our books. So whether you’re self-published or traditional, this book is for you.
Dana Kaye does a wonderful job laying out this comprehensive guide. From developing your campaign, content strategy, pitching, media, it’s all there. Want to be your own publicist or hire one from the outside? Look no further. This book is a step by step guide for anyone looking for practical advice from a seasoned professional.