IT’S TELEVISION TUESDAY
How to Sell More Books Through Reader Engagement
From the author of Let’s Get Digital and Let’s Get Visible, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.
*Learn the five stages in the Readers’ Journey.
*Identify where your blockages are and how to fix them.
*Optimize each stage to increase conversion.
*Boost sales by making the process more frictionless.
*Build an army of passionate readers who do the selling for you.
It’s not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it’s crucial to determine why they liked your book enough to finish it… but not sufficiently to recommend it to their friends.
The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.
Ruth Jones is the Director of Business Development at Ingram Content Group and is currently working on developing Aer.io.
An introduction to Aer.io and why authors should know about it Selling books direct from your site using Ingram’s catalogue and http://www.Aer.io
Author of the psychological thriller, Incalculable: The Rousing of Mia
Author of the Commune Series
Blog posts from writers of authentic crime fiction.
The online home of author and animal lover, Candice Fox.
New York Times-bestselling author
A place to share a passion for wonderful books and writing!
Just books, more books and some other stuff too
Book reviews and ramblings from a book mad mum of three!
All things bookish