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What if you no longer had to worry that social media marketing would take hours, leaving you with less time to focus on your writing?
Social Media in 30 Minutes a Day provides a formula that authors can follow to help them save time online without losing their effectiveness or impact.
In just eleven chapters, Frances Caballo helps writers:
implement the same four-step formula that she uses every day
understand the new formula for saving time online
learn how to become a more effective and efficient marketer
learn about hashtags, buzz words, and social media’s lexicon
discover apps that can help writers save time while using social media
use the best tips and best practices you need to know to successfully market your book and blog
If you’ve avoided social media because you felt that you didn’t have enough time for it, you’ve used it sporadically, or you’ve been frustrated by how much time social media networking takes, this book is for you.
Once you read this book, you’ll never waste time online again.

She’s written several social media books including The Author’s Guide to Goodreads, Social Media Just for Writers, and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course at www.SocialMediaJustforWriters.com








How do you introduce your story?
I always begin my books with a catastrophic event in the prologue that directly affects both the protagonist’s internal conflict and the entire plot. For Example, in my upcoming novel: The Born Weapons, my protagonist is the first “natural-born” of his kind and his birth is an act of Rebellion against “the Maker.” The Maker makes a deal with my protagonist’s mother that if she kills the Rebel Leader, who is her honorary brother, than her baby can live.
What’s your process of creating characters?
I base my characters off a theme such as truth or innocence. There after, I build their backstory, psychology, personality, appearance, and quirks. The themes I choose correspond to the plot work. For example, my protagonist is based on truth and the catalyst to the climax is the event in which he tells humanity the truth about why his kind was created.

How do you introduce the main conflict?
I design the main conflict and my protagonist’s identity to be symbiotic. In my current novel, the main conflict is that the ‘Alma’ (a type of cyborg) are subject to the oppression of their Makers and Humanity. Since my protagonist is an Alma, he and the conflict are introduced simultaneously.
How do you approach writing the first Act, or 25% of the book?
I love to hit the ground running. I believe that characterization and world building are best shown and not told, so I throw my MC into peril from the first chapter and introduce settings, characters, etc… in pace with the plot.

Do you use a certain number of scenes per Act?
Nope! I actually don’t pay attention to anything regarding quantity such as pages, scenes, or acts until I am revising. I only concern myself with following my outline to ensure I cover all my plot points, sub plot points, character development milestones, ect….
What’s the hardest part of developing the setup?
I assume that by ‘setup’ you mean world building and primary conflict. I often struggle to include world building details while drafting because I tend to focus on plot and character development. I’ve learned to let these details go and add them in while revising.
What has helped you develop your writing skills?
I have to say that the process of trial and error has been most helpful. I’ve been writing books since I was eight years old. Also, reading has helped improve my writing voice over the years.

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