Strangers to Superfans. Book Marketing With David Gaughran

IT’S TELEVISION TUESDAY!

 

 

 

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Strangers to Superfans. Book Marketing With David Gaughran

 

 

 

 

 

 

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From the author of Let’s Get Digital and Let’s Get Visible, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.

*Learn the five stages in the Readers’ Journey.
*Identify where your blockages are and how to fix them.
*Optimize each stage to increase conversion.
*Boost sales by making the process more frictionless.
*Build an army of passionate readers who do the selling for you.

It’s not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it’s crucial to determine why they liked your book enough to finish it… but not sufficiently to recommend it to their friends.

The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.

 

Amazon | Goodreads | Website

 

 

 

What did you take away from this interview? Tell us in the comments!

 

Benjamin Thomas

@thewritingtrain

http://www.mysterythrillerweek.com

 

 

 

 

 

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Joanna Penn and Jeff Haden Discuss Writing & the Motivation Myth

IT’S TELEVISION TUESDAY!

 

 

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The Motivation Myth. How High Achievers Really Set Themselves Up To Win With Jeff Haden

 

 

 

 

 

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Amazon | Goodreads

 

 

What stuck with you from this interview? Tell us in the comments!

 

 

Benjamin Thomas

@thewritingtrain

http://www.mysterythrillerweek.com

 

 

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2018 London Book Fair report from Joanna Penn

IT’S TELEVISION TUESDAY!

 

 

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Trust, Visibility, Mobile Storytelling And Blockchain For Books #LBF2018 (London Book Fair)

 

 

 

 

Did you learn anything from the 2018 London Book Fair? Tell us in the comments!

 

 

Benjamin Thomas

@thewritingtrain

http://www.mysterythrillerweek.com

 

 

 

 

 

 

 

 

 

Book Marketing Tips: How To Sell Books With Social Media

IT’S TELEVISION TUESDAY!

 

 

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Book Marketing Tips: How To Sell Books With Social Media

 

 

 

 

How do you utilize social media as an author? Tell us in the comments!

 

 

 

Benjamin Thomas

@thewritingtrain

Mystery Thriller Week

 

 

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The Business Of Being A Writer With Jane Friedman

IT’S TELEVISION TUESDAY!!

 

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The Business Of Being A Writer With Jane Friedman

 

 

 

 

You’re missing out if you haven’t picked up this book yet!

 

 

Business of being a writer

 

 

Amazon | Goodreads

 

 

 

 

Benjamin Thomas

@thewritingtrain

http://www.mysterythrillerweek.com

 

 

 

 

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How Play Can Help You Deal With Anxiety And Become More Creative With Charlie Hoehn

IT’S TELEVISION TUESDAY!

 

 

 

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How Play Can Help You Deal With Anxiety And Become More Creative With Charlie Hoehn

 

 

 

 

 

How do you deal with anxiety? What activities help spur your creativity?

 

 

Benjamin Thomas

@thewritingtrain

http://www.mysterythrillerweek.com

 

 

 

Splendid Q&A with Author Fiona Cummins

Audiobook Blog Tour: Scared to Death

 

 

 

 

 

 

 

 

 

 

How To Write High-Volume Fiction In A Sustainable Way With Toby Neal

IT’S TELEVISION TUESDAY!

 

 

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How To Write High-Volume Fiction In A Sustainable Way With Toby Neal

 

 

 

 

 

Hope you enjoyed this one! Drop us a line in the comments!

Benjamin Thomas

@thewritingtrain

http://www.mysterythrillerweek.com

 

 

 

 

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Top Tips on Self-Publishing with Joanna Penn and Mark Dawson

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Television tues Feb 26

 

 

 

 

Top Tips on Self-Publishing with Joanna Penn and Mark Dawson

 

 

 

 

What are you top tips on Self-publishing? Tell us in the comments!

 

 

 

Benjamin Thomas

@thewritingtrain

www.mysterythrillerweek.com

 

 

 

 

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How To Write Emotion And Depth Of Character With Becca Puglisi

IT’S TELEVISION TUESDAY!

 

 

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How To Write Emotion And Depth Of Character With Becca Puglisi

 

 

 

How do you write emotion in your stories? Tell us in the comments!

@thewritingtrain

Benjamin Thomas

www.mysterythrillerweek.com

 

 

 

 

How To Find And Capture Ideas For Your Novel with Joanna Penn

IT’S TELEVISION TUESDAY!

 

 

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How To Find And Capture Ideas For Your Novel with Joanna Penn

 

 

 

 

How do you capture your ideas? Tell us in the comments!

Benjamin Thomas

@thewritingtrain

www.mysterythrillerweek.com