Strangers to Superfans. Book Marketing With David Gaughran

IT’S TELEVISION TUESDAY!

 

 

 

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Strangers to Superfans. Book Marketing With David Gaughran

 

 

 

 

 

 

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From the author of Let’s Get Digital and Let’s Get Visible, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.

*Learn the five stages in the Readers’ Journey.
*Identify where your blockages are and how to fix them.
*Optimize each stage to increase conversion.
*Boost sales by making the process more frictionless.
*Build an army of passionate readers who do the selling for you.

It’s not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it’s crucial to determine why they liked your book enough to finish it… but not sufficiently to recommend it to their friends.

The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.

 

Amazon | Goodreads | Website

 

 

 

What did you take away from this interview? Tell us in the comments!

 

Benjamin Thomas

@thewritingtrain

http://www.mysterythrillerweek.com

 

 

 

 

 

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How to Shift from Hobby Writer to Pro Writer with Honoree Corder

IT’S TELEVISION TUESDAY

 

 

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How to Shift from Hobby Writer to Pro Writer with Honoree Corder

 

 

 

 

Do you have an accountability writing partner to help you achieve your dreams?

 

 

Benjamin Thomas

@thewritingtrain

http://www.mysterythrillerweek.com

 

 

 

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What Every Author Needs to Know – SPF 117 Mark Dawson

 

IT’S TELEVISION TUESDAY!

 

 

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What Every Author Needs to Know

 

 

 

 

What was helpful to you in the podcast? Tell us in the comments!

 

 

Benjamin Thomas

@thewritingtrain

http://www.mysterythrillerweek.com

 

 

 

 

 

 

 

Jasper Joffe talks Publishing on the SPF Podcast

IT’S TELEVISION TUESDAY!

 

 

 

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Independent author and publisher Jasper Joffe talks about the success his publishing house has had using a model very different to the traditional one.

 

 

 

 

 

I have you read any books published by Jasper Joffe books? Tell us in the comments!

 

Check out Joffe Books!

 

 

Benjamin Thomas

@thewritingtrain

http://www.mysterythrillerweek.com

 

 

 

 

How Play Can Help You Deal With Anxiety And Become More Creative With Charlie Hoehn

IT’S TELEVISION TUESDAY!

 

 

 

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How Play Can Help You Deal With Anxiety And Become More Creative With Charlie Hoehn

 

 

 

 

 

How do you deal with anxiety? What activities help spur your creativity?

 

 

Benjamin Thomas

@thewritingtrain

http://www.mysterythrillerweek.com

 

 

 

Splendid Q&A with Author Fiona Cummins

Audiobook Blog Tour: Scared to Death

 

 

 

 

 

 

 

 

 

 

How to Engage Your Readers with Facebook Live

IT’S TELEVISION TUESDAY!

 

 

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SPF Podcast 108 Cecelia Mecca FB LIVE

 

 

 

 

Full Transcript | Free Facebook Live Guest Prep Sheet

 

 

 

How do you engage your readers? Tell us in the comments!

 

 

 

Benjamin Thomas

Twitter | Facebook | AudioSpy | MTW | Book Reconn

 

 

 

 

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How To Write High-Volume Fiction In A Sustainable Way With Toby Neal

IT’S TELEVISION TUESDAY!

 

 

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How To Write High-Volume Fiction In A Sustainable Way With Toby Neal

 

 

 

 

 

Hope you enjoyed this one! Drop us a line in the comments!

Benjamin Thomas

@thewritingtrain

http://www.mysterythrillerweek.com

 

 

 

 

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Handling Foreign Rights Yourself, When to Incorporate, and New Audiobook Options

IT’S TELEVISION TUESDAY!

 

 

 

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Handling Foreign Rights Yourself, When to Incorporate, and New Audiobook Options

 

 

 

 

Post your comments below!

 

 

 

 

Benjamin Thomas

@thewritingtrain

www.mysterythrillerweek.com

 

 

 

 

 

 

How to be an Author Entrepreneur with Joanna Penn and Sukhi Jutla

IT’S TELEVISION TUESDAY!

 

 

 

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How to be an Author Entrepreneur with Joanna Penn and Sukhi Jutla

 

 

 

 

What do you think about being an author entrepreneur? Tell us in the comments!!

 

 

Benjamin Thomas

@thewritingtrain

www.mysterythrillerweek.com

 

 

 

A Successful Cross-Genre Launch with Chris Fox

IT’S TELEVISION TUESDAY!!!

 

 

 

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A Successful Cross-Genre Launch with Chris Fox

 

 

 

 

 

What do you think about writing cross-genre?  Tell us in the comments!!

 

 

 

 

Benjamin Thomas

@thewritingtrain

www.mysterythrillerweek.com

 

 

 

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