“No one’s insights about the craft and journey of being an artist have guided me in the day-to-day struggle of this profession more than Steven Pressfield. Wherever you are, whatever you’ve been called to make, you need to read this book…and everything else he has written.”
— Ryan Holiday, Bestselling Author of Ego Is the Enemy and The Obstacle Is the Way
YOU ARE AN ARTIST … AND YOU HAVE AN ARTIST’S JOURNEY
I have a theory about the Hero’s Journey. We all have one. We have many, in fact. But our primary hero’s journey is the passage we live out, in real life, before we find our calling.
The hero’s journey ends when, like Odysseus, we return home to Ithaca, to the place from which we started.
What then?
The passage that comes next is The Artist’s Journey.
On our artist’s journey, we move past Resistance and past self-sabotage. We discover our true selves and our authentic calling, and we produce the works we were born to create.
You are an artist too—whether you realize it or not, whether you like it or not—and you have an artist’s journey. Will you live it out? Will you follow your Muse and do the work you were born to do?
Strangers to Superfans. Book Marketing With David Gaughran
From the author of Let’s Get Digital and Let’s Get Visible, this book will change how you think about marketing. Strangers to Superfansputs you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.
*Learn the five stages in the Readers’ Journey.
*Identify where your blockages are and how to fix them.
*Optimize each stage to increase conversion.
*Boost sales by making the process more frictionless.
*Build an army of passionate readers who do the selling for you.
It’s not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it’s crucial to determine why they liked your book enough to finish it… but not sufficiently to recommend it to their friends.
The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.
Author page of JR Handley, a veteran who writes military science fiction to excise the demons of his time spent fighting in the Late Unpleasantness in Mesopotamia.